Author Archives: admin

Google Instant – Implications for your PPC Campaigns

Posted on September 13, 2010 by admin

Last week google announced that it was rolling out instant search in US, UK, France, Germany, Italy, Spain and Russia. While we still don’t know exactly what the impact of this new feature is, here are some hints regarding the likely impact on PPC campaigns. Continue reading →

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Search Meet Display (Le Search rencontre le Display)

Posted on August 31, 2010 by admin

I will be talking at e-commerce Paris on the 23rd of September at 16.45.
During this session, we will cover how search technologies and auction pricing model are now reaching the display world Continue reading →

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Google Acquisitions Timeline

Posted on August 27, 2010 by admin

While I am thinking of a good subject for my next blogpost, I thought I would share with you this very intresting Timeline of Google’s Acquisition over time. It graphically shows Size, Interest, Price… Looks to me like it is … Continue reading →

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Match me if you can, … and if I want – Google’s New Modified Broad Match and what to do with it

Posted on August 20, 2010 by admin

Google announced in may the release of a new match type, but it is only recently that they released for the rest of Europe. In this blogpost, I will try to look at how this match type works and what are it’s pro’s and con’s. Feel free to comment on this! Continue reading →

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Buying Brands on Google Adwords, now you can do it!

Posted on August 5, 2010 by admin

Yesterday, Google announced that starting on the 14 of September you will now be able to purchase trademarked terms as keywords whether or not you are the trademark owner. This changes apply to EU countries and aims at unifying Google’s … Continue reading →

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Apple Slowly but surely Replacing the mouse by fingers

Posted on July 30, 2010 by admin

With the recent release of the Magic Trackpad from Apple, everybody seems to agree that Apple is slowly replacing the mouse ( MacApper,TheAppleBlog )! Instead of launching an all touch sensitive computer or super expensive living room touch table (ie … Continue reading →

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Affiliates buying your Brand in SEM

Posted on July 28, 2010 by admin

In the search world it is very common to see your affiliate buying your brand while it is clearly specified in the affiliate program that they can’t. The idea is that they buy very cheap conversions using your brand then resell it to you at the usual CPA that you have in your affiliate program. Continue reading →

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Q2 – UK Search Engine Report

Posted on July 19, 2010 by admin

Efficient Frontier recently released its UK Q2 search engine report, with the time this report has become a piece of analysis that the industry expect to see every quarter as it provides great inside on the market trends! Let me … Continue reading →

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Apple’s First Shanghai Store vs Apple’s Second Parisian Store

Posted on July 8, 2010 by admin

This Monday I had the chance to visit Apple’s new Parisian store @ Opera. This store takes place in a typical parisian building that looks like a real hotel. While the Opara store mixes old parisian style and brand new … Continue reading →

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