Tag Archives: adwords

Google Instant – Implications for your PPC Campaigns

Posted on September 13, 2010 by admin

Last week google announced that it was rolling out instant search in US, UK, France, Germany, Italy, Spain and Russia. While we still don’t know exactly what the impact of this new feature is, here are some hints regarding the likely impact on PPC campaigns. Continue reading →

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Match me if you can, … and if I want – Google’s New Modified Broad Match and what to do with it

Posted on August 20, 2010 by admin

Google announced in may the release of a new match type, but it is only recently that they released for the rest of Europe. In this blogpost, I will try to look at how this match type works and what are it’s pro’s and con’s. Feel free to comment on this! Continue reading →

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Buying Brands on Google Adwords, now you can do it!

Posted on August 5, 2010 by admin

Yesterday, Google announced that starting on the 14 of September you will now be able to purchase trademarked terms as keywords whether or not you are the trademark owner. This changes apply to EU countries and aims at unifying Google’s … Continue reading →

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Q2 – UK Search Engine Report

Posted on July 19, 2010 by admin

Efficient Frontier recently released its UK Q2 search engine report, with the time this report has become a piece of analysis that the industry expect to see every quarter as it provides great inside on the market trends! Let me … Continue reading →

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