Tag Archives: PPC

Google Instant – Implications for your PPC Campaigns

Last week google announced that it was rolling out instant search in US, UK, France, Germany, Italy, Spain and Russia. While we still don’t know exactly what the impact of this new feature is, here are some hints regarding the likely impact on PPC campaigns. Continue reading

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Match me if you can, … and if I want – Google’s New Modified Broad Match and what to do with it

Google announced in may the release of a new match type, but it is only recently that they released for the rest of Europe. In this blogpost, I will try to look at how this match type works and what are it’s pro’s and con’s. Feel free to comment on this! Continue reading

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