Tag Archives: SEM

Search Meet Display (Le Search rencontre le Display)

Posted on August 31, 2010 by admin

I will be talking at e-commerce Paris on the 23rd of September at 16.45.
During this session, we will cover how search technologies and auction pricing model are now reaching the display world Continue reading →

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Match me if you can, … and if I want – Google’s New Modified Broad Match and what to do with it

Posted on August 20, 2010 by admin

Google announced in may the release of a new match type, but it is only recently that they released for the rest of Europe. In this blogpost, I will try to look at how this match type works and what are it’s pro’s and con’s. Feel free to comment on this! Continue reading →

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Buying Brands on Google Adwords, now you can do it!

Posted on August 5, 2010 by admin

Yesterday, Google announced that starting on the 14 of September you will now be able to purchase trademarked terms as keywords whether or not you are the trademark owner. This changes apply to EU countries and aims at unifying Google’s … Continue reading →

Posted in SEM | Tagged , , , , | 2 Comments